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Custom Chrome International will join the Sturgis Road Show as the Exclusive Distributor Sponsor and will host the Custom Chrome International Bike Show Sturgis Road Show Championship presented throughout the weekend.
It all started in a motorcycle shop behind a two-car garage on West San Carlos Street in San Jose, California in 1970. Four friends, noticing that a growing number of motorcycle owners wanted to personalize their bikes, opened a motorcycle accessory store that specialized in chroming and polishing anything brought in. With that, Custom Chrome was born in a retail space adjacent to the garage.
Within a year, Custom Chrome began to seek out manufacturers of custom parts and accessories, collaborating with them on unique new items built to the company’s specifications. Soon, motorcycle dealers around the country discovered the growing line of custom parts and accessories available from Custom Chrome® and the company quickly grew into an international manufacturer and wholesale distributor of aftermarket products for Harley-Davidson® motorcycles.
Today, Custom Chrome® is recognized as one of the largest independent suppliers of aftermarket parts and accessories for Harley-Davidson® motorcycles in the world. A true leader in the industry, Custom Chrome has its international headquarters located in Morgan Hill, CA with European headquarters and distribution located in Bad Kreuznach, Germany. Custom Chrome also has multiple distribution centers and offices around the globe such as Japan, Italy and Mexico, as well as other strategic locations to provide fast service to dealers worldwide.
Custom Chrome designs and distributes the “World’s Finest Products for Harley-Davidson’s” under the company brand names RevTech®, Motor Factory, Jammer and Santee. Custom Chrome also sells and distributes products from other top manufacturers and brands in the industry. Rinehart, National Cycle, Zipper’s Performance and Kuryakyn are among a huge list of brands that call Custom Chrome home and that rely on CCI to deliver their products to V-Twin dealers around the world.