The Legendary Buffalo Chip is known to motorcyclists world-wide as the premier entertainment and travel destination held in conjunction with the annual Sturgis Rally each August.  Through the universal appeal of freedom, camaraderie, music and motorcycling, it provides its guests with a truly authentic and memorable experience.  “The Chip”  has welcomed hundreds of thousands rally patrons home to Sturgis, providing the best services, facilities, amenities and one of the top, 9-day concert lineups in the nation for 30 years strong.