• Buffalo Chip

    The Legendary Buffalo Chip is known to motorcyclists world-wide as the premier entertainment and travel destination held in conjunction with the annual Sturgis Rally each August. Through the universal appeal of freedom, camaraderie, music and motorcycling, it provides its guests with a truly authentic and memorable experience. "The Chip" has welcomed hundreds of thousands rally patrons home to Sturgis, providing the best services, facilities, amenities and one of the top, 9-day concert lineups in the nation for 30 years strong.

    website: www.buffalochip.com

    facebook: www.facebook.com/SturgisBuffaloChip

  • Loud American Roadhouse

    The Loud American Roadhouse is located on the famous Sturgis Main Street, the epicenter of the Sturgis Motorcycle Rally. We feature great food, beer, wine and cocktails along with live entertainment on the Jack Daniel's Stage. We are known for our Legendary Steak Tips made from US beef tenderloin, marinated with our secret recipe and fried to a golden brown. The best loud live entertainment, great food, drinks and friends... It's the Loud American Roadhouse. Experience it at the first Sturgis Road Show - Coming to Hershey, PA.

    Website: www.loudamericanroadhouse.com

    Facebook: www.facebook.com/LoudAmericanRoadhouse

  • Vintage Motorcycle Display

    The Sturgis Motorcycle Museum & Hall of Fame opened its doors to the public on June 1, 2001. Local and national collectors loaned the new Museum a selection of vintage and rare V-twin and metric motorcycles, offering visitors a glimpse into the magnificent world of two wheels. The Sturgis Road Show will feature an exhibit from the Sturgis Motorcycle Museum and Hall of Fame. The exhibit itself will be a time machine - proof of the amazing ingenuity of the makers of these machines and the differences between todays rides and the motorcycles of the past.

  • Road Show News

    The Sturgis Road Show is on hiatus during 2012. We are focused on the 72ND Sturgis Motorcycle Rally. For more information, please visit the Loud American Roadhouse and the Buffalo Chip for more infomation...
    Loud American Roadhouse
    Buffalo Chip
  • Photos

  • Partners

    SRS would like to thank our partners and encourage you to visit their stores and booths.


    Eastern Harley Davidson

    Custom Chrome

    BAM / Russ Brown

    Members 1st

    Heli Bars

    Jack Daniel's

    Belt Drive Ltd.

    CarMate Trailers

    Avon Grips

  • Show Features

    Legendary Buffalo Chip Main Stage

    Loud American Roadhouse

    Industry Seminars

    Tattoo Cafe

    Michael Lichter Photo Gallery

    Scott Jacobs Art Gallery

    Custom Bike Builders

    Custom Chrome Int'l Bike Show Sturgis Road Show Championship

    Vintage Motorcycle Display

    SRS Custom

Register Here for the Custom Chrome International Bike Show
Roadshow News
  • Meet & Greet Photos Available

    The Concert Fan VIP’ers got a few photos to brag about during the Sturgis Road Show. Meeting the bands with a hi and a handshake was followed up by some of the best concerts we’ve ever seen! Check Yourselves Out in the Road Show Meet & Greet Album


    The Sturgis Road Show will be opening at 3pm Eastern time on Friday, April 15th!  Tickets WILL be available at the event at that time, and for the duration of the event.  Advance tickets will no longer be available on-line or by phone at 5pm Eastern time on Thursday, April 14th.  Ticket sales at the event … Continue reading

  • Getting some love on Cyril Huze

    We’re a week out and people are talking! SRS on Cyril Huze Blog Only a few days left!

  • SRS Partner Update – Rumbling Pride

    CUSTOMIZE, PERSONALIZE and INDIVIDUALIZE… Set Your Ride Apart! Rumbling Pride Ltd. Co. is a manufacturer of premium motorcycle accessories, specializing in motorcycle LED lighting products, motorcycle flags and mounting systems. They offer the following Products Arsenal LED Lighting Patriot Series Mounting Systems for Cruiser Class Bikes Patriot Series Mounting Systems for Touring Class Bikes Patriot Series … Continue reading

  • BREAKING NEWS – Cycle Source and The LimpNickie Lot join SRS

    BREAKING NEWS The Limpnickie Lot will be joining the Sturgis RoadShow! Don’t know what the Limpnickie lot is? Check out their website and read a little bit about what they’ve got going on: The Limpnickie Lot is a collaboration of custom bike builders and American Parts manufacturers from the next generation of the American V-Twin … Continue reading

  • More SRS MODELS?!

    As Promised… We’re adding more and more to the Sturgis RoadShow the week of the event!  (still more news coming later this morning – so make sure you’re sharing this page everywhere!) Meet the rest of the Sturgis RoadShow Models: